Privacy Policy

Effective Date: August 8, 2026

Applied ABA Therapy, a brand of Integrated Therapy NJ LLC, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, complete a form, contact us, request services, or communicate with us by phone, email, or SMS.

By using our website, you agree to the collection and use of information in accordance with this Privacy Policy.

Information We Collect

We may collect the following information:

• Name

• Email address

• Phone number

• Child's age (when voluntarily provided)

• Insurance information

• Service inquiries

• Appointment requests

• Mailing address

• Any other information you voluntarily submit through our website or forms

We also automatically collect certain technical information, including:

• IP address

• Browser type

• Device type

• Operating system

• Website usage information

• Cookies and analytics data

How We Use Your Information

We use your information to:

• Respond to inquiries

• Schedule consultations

• Verify insurance eligibility

• Provide ABA therapy services

• Send appointment reminders

• Contact you regarding requested services

• Improve our website and customer experience

• Maintain records required by law

• Send marketing communications only when you have separately consented

SMS Messaging Privacy

If you voluntarily provide your mobile phone number and expressly opt in to receive SMS messages, Applied ABA Therapy may send text messages regarding:

• Appointment reminders

• Scheduling confirmations

• Insurance verification updates

• Intake information

• Service-related notifications

• Responses to your inquiries

• Marketing or promotional messages only when you have separately opted in

Message frequency varies based on your interactions with our office.

Message and data rates may apply.

You may opt out at any time by replying STOP to any message. After you reply STOP, we will send one final message confirming you have been unsubscribed, and you will not receive any further SMS messages from us. To rejoin, simply opt in again the same way you originally signed up, and we will resume sending messages to you.

Reply HELP for assistance.

You may also contact us directly at:

Phone: (732) 963-6680

Your consent to receive SMS messages is not a condition of receiving services.

SMS Data Sharing

SMS consent is not shared with third parties or affiliates for marketing purposes.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Mobile phone numbers, SMS opt-in information, consent records, and text messaging originator opt-in data will not be sold, rented, shared, or disclosed to third parties or affiliates for their own marketing or promotional purposes, excluding aggregators and providers of the Text Message services who help us deliver these communications on our behalf.

We may share information with service providers solely for the purpose of delivering our SMS communications. These providers are contractually required to protect your information and may not use it for their own marketing purposes.

Cookies

Our website may use cookies and similar technologies to:

• Improve website performance

• Remember user preferences

• Analyze website traffic

• Improve user experience

You may disable cookies through your browser settings, although doing so may affect certain website functionality.

Information Sharing

We may share information with:

• Insurance providers

• Service providers

• Technology vendors

• Legal authorities when required by law

• Professional advisors

We do not sell your personal information.

All of the above categories exclude text messaging originator opt-in data and consent. Information sharing to subcontractors in support services, such as customer service or scheduling support, is permitted; this information will not otherwise be shared with any third parties, excluding aggregators and providers of the Text Message services.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, disclosure, alteration, or destruction.

Although we strive to protect your information, no method of internet transmission is completely secure.

Data Retention

We retain personal information only for as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Rights

Depending on your location, you may have the right to:

• Request access to your information

• Request correction of inaccurate information

• Request deletion of eligible information

• Withdraw marketing consent

• Opt out of SMS communications

To stop receiving text messages, simply reply STOP.

Children's Privacy

Our services are intended for parents and legal guardians seeking ABA therapy for children. We do not knowingly collect personal information directly from children through our website.

Third-Party Websites

Our website may contain links to external websites. We are not responsible for the privacy practices or content of third-party websites.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised Effective Date.

Contact Us

Applied ABA Therapy
Phone: (732) 963-6680
Website: https://appliedabatherapy.com

For information regarding SMS communications, please also review our Terms and Conditions.